Email Marketing That Moves
Writing Appeals That Get Opened and Acted Upon
May 8, 2026 at 12PM ET
Craft email fundraising campaigns that cut through inbox clutter with compelling subject lines, persuasive copy, and strategic calls-to-action that drive immediate donations. Master the psychology of email giving, optimal sending strategies, and performance metrics that consistently improve open rates, click-through rates, and conversion rates.
Your Hosts
• Ron Haas - CEO
• Rich Cummins – President
• Jerry Grimes – Vice President of Client Services
• Chad Sutton – Vice President of Business Development
What You’ll Learn
• How to write subject lines that break through inbox clutter and compel donors to open your emails.
• The psychology behind email giving and how to use it to craft copy that motivates immediate action.
• Proven frameworks for persuasive appeal copy that connects emotionally and drives donations.
• Strategic calls-to-action that remove friction and convert readers into givers.
• Optimal sending strategies — timing, frequency, and segmentation — that maximize engagement.
• The key performance metrics that matter and how to use them to consistently improve your results.
Registration Information
Enter your details on the registration page and we’ll email the Zoom link and reminders. Can’t make it live? Register anyway and we’ll send the replay.
Who Should Attend?
• Development leaders and annual fund managers
• Executive directors and nonprofit CEOs
• Major gift officers and campaign communicators
• Anyone responsible for writing or managing donor email appeals
FAQs
Will there be a replay?
Yes. All registrants receive the recording and supporting resources.
Do I need a camera or microphone?
No. Participation is optional, and questions can be submitted via chat.
Is it really free?
Yes—completely free, with no upsell required.
Ron Haas
Ron brings decades of comprehensive experience in faith-based fundraising and organizational leadership to his consulting practice, with a diverse background that includes pastoral ministry, college administration as Vice President, foundation leadership, and extensive board service across educational institutions and ministry organizations. He specializes in fundraising education and training, regularly presenting at conferences and authoring practical resources including "Ask for a Fish" (outlining seven strategic steps for ministry fundraising), "Simply Share," and "Keep on Asking" (featuring 52 weekly devotionals for fundraising professionals). Ron's client portfolio spans the full spectrum of Christian organizations—universities, rescue missions, international ministries, and local churches—with consulting services that encompass strategic planning, annual fund development, board training, and major donor cultivation. His approach combines practical fundraising expertise with a deep understanding of ministry culture, helping organizations integrate fundraising naturally into their mission and ministry activities.
Rich Cummins
Rich Cummins brings over 25 years of nonprofit leadership and fundraising experience to his role as President of The Timothy Group, with a diverse background that includes university administration as Vice President, rescue mission fundraising, and global CEO leadership. As a Certified Fundraising Executive (CFRE), he specializes in capital campaign management, major donor cultivation, and strategic guidance for faith-based organizations seeking to align their fundraising efforts with mission objectives. Rich is co-author of Emotional Intelligence in Christ, which explores leadership principles through a Christian perspective. He is married to Danielle, father of five children, and enjoys hiking, fitness, basketball, travel, and reading nonfiction literature.
Jerry Grimes
Jerry brings extensive media and nonprofit experience to his role as Vice President for Client Services at The Timothy Group, with a career spanning journalism (Cox News Service, AP, UPI), television marketing and programming, and faith-based radio leadership. He earned degrees in journalism and political science from Indiana State University and a master's in leadership from Columbia International University, where he also served as General Manager of 89.7 WMHK, a Marconi Award-winning radio station that raised over $1 million annually without interrupting programming for fundraising campaigns. His nonprofit development experience includes consulting work, a Development Director position at WAY-FM, and a Vice President role at Advocace (now Dickerson-Baker) before joining Positive Alternative Radio from 2016 to 2025. Ordained for ministry in 2005, Jerry has been married to his wife Lisa since 1981, and together they are proud grandparents and active members of Crossroads Christian Church in Irmo, South Carolina.
Chad Sutton
Chad is a seasoned nonprofit leader, development strategist, and former Executive Director of Stephen’s Children Foundation. With more than two decades of entrepreneurial and ministry experience, Chad brings a heart for impact and a mind for strategy to every organization he serves. His leadership has mobilized millions in charitable giving, built sustainable donor pipelines, and supported transformative work in some of the world’s most vulnerable communities. Chad’s faith journey began at 18 when he met Jesus through Young Life in a McDonald’s in Washington—and that moment still fuels his passion for advancing Kingdom work through generosity and servant leadership.
Ron Haas
Ron brings decades of comprehensive experience in faith-based fundraising and organizational leadership to his consulting practice, with a diverse background that includes pastoral ministry, college administration as Vice President, foundation leadership, and extensive board service across educational institutions and ministry organizations. He specializes in fundraising education and training, regularly presenting at conferences and authoring practical resources including "Ask for a Fish" (outlining seven strategic steps for ministry fundraising), "Simply Share," and "Keep on Asking" (featuring 52 weekly devotionals for fundraising professionals). Ron's client portfolio spans the full spectrum of Christian organizations—universities, rescue missions, international ministries, and local churches—with consulting services that encompass strategic planning, annual fund development, board training, and major donor cultivation. His approach combines practical fundraising expertise with a deep understanding of ministry culture, helping organizations integrate fundraising naturally into their mission and ministry activities.
Rich Cummins
Rich Cummins brings over 25 years of nonprofit leadership and fundraising experience to his role as President of The Timothy Group, with a diverse background that includes university administration as Vice President, rescue mission fundraising, and global CEO leadership. As a Certified Fundraising Executive (CFRE), he specializes in capital campaign management, major donor cultivation, and strategic guidance for faith-based organizations seeking to align their fundraising efforts with mission objectives. Rich is co-author of Emotional Intelligence in Christ, which explores leadership principles through a Christian perspective. He is married to Danielle, father of five children, and enjoys hiking, fitness, basketball, travel, and reading nonfiction literature.
Jerry Grimes
Jerry brings extensive media and nonprofit experience to his role as Vice President for Client Services at The Timothy Group, with a career spanning journalism (Cox News Service, AP, UPI), television marketing and programming, and faith-based radio leadership. He earned degrees in journalism and political science from Indiana State University and a master's in leadership from Columbia International University, where he also served as General Manager of 89.7 WMHK, a Marconi Award-winning radio station that raised over $1 million annually without interrupting programming for fundraising campaigns. His nonprofit development experience includes consulting work, a Development Director position at WAY-FM, and a Vice President role at Advocace (now Dickerson-Baker) before joining Positive Alternative Radio from 2016 to 2025. Ordained for ministry in 2005, Jerry has been married to his wife Lisa since 1981, and together they are proud grandparents and active members of Crossroads Christian Church in Irmo, South Carolina.
Chad Sutton
Chad is a seasoned nonprofit leader, development strategist, and former Executive Director of Stephen’s Children Foundation. With more than two decades of entrepreneurial and ministry experience, Chad brings a heart for impact and a mind for strategy to every organization he serves. His leadership has mobilized millions in charitable giving, built sustainable donor pipelines, and supported transformative work in some of the world’s most vulnerable communities. Chad’s faith journey began at 18 when he met Jesus through Young Life in a McDonald’s in Washington—and that moment still fuels his passion for advancing Kingdom work through generosity and servant leadership.